Brand Strategist
Jornada completa
FiDelis Solutions
Estamos buscando un(a) Innovation & Marketing Strategist con visión estratégica, creatividad y enfoque comercial para liderar el desarrollo y lanzamiento de nuevos productos, así como impulsar el crecimiento de marcas dentro de un portafolio dinámico.
¿Qué harás?
- Liderar el desarrollo y lanzamiento de nuevos productos e iniciativas de innovación.
- Diseñar estrategias de marca, posicionamiento y comercialización.
- Desarrollar estrategias de precios y planes de lanzamiento al mercado.
- Coordinar campañas integradas de mercadeo junto a agencias externas.
- Liderar proyectos multifuncionales asegurando cumplimiento de tiempos, presupuesto y objetivos.
- Coordinar activaciones, eventos de lanzamiento y experiencias de marca.
- Analizar el desempeño de las iniciativas mediante KPIs e identificar oportunidades de mejora.
- Colaborar estrechamente con las áreas de Ventas, Finanzas, Producción, Supply Chain y agencias externas para garantizar una ejecución exitosa.
Requirements
- Bachillerato en Mercadeo, Administración de Empresas o campo relacionado (MBA es un plus).
- 5+ años de experiencia en Brand Management, Marketing o Innovación.
- Experiencia en desarrollo y lanzamiento de nuevos productos.
- Conocimiento en estrategias de marca, posicionamiento y gestión del ciclo de vida de productos.
- Experiencia administrando presupuestos y trabajando con agencias de publicidad y mercadeo.
- Conocimiento en marketing digital, investigación de mercados y análisis de datos.
- Inglés y español bilingüe.
- Excelentes habilidades de liderazgo, comunicación y manejo de proyecto
Benefits
- Salario competitivo.
- Bono anual por desempeño.
- Plan médico y beneficios complementarios.
- Plan de retiro.
- Oportunidades de desarrollo y crecimiento profesional.
- Participación en proyectos estratégicos de alto impacto.
- Ambiente de trabajo dinámico, colaborativo e innovador.
Vacante publicada el 5 días atrás
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